Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.
Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors
Browse our class schedule to find when and where to take real estate courses.
Classes by Topic Online Bundles Harassment Prevention CoursesPrepare to earn your real estate license with our online courses
Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd
The main Business Meetings page includes important links for Directors and Committee Members. The next regularly scheduled C.A.R. Business Meeting takes place April 29-May 2, 2024 in Sacramento.
Learn how to schedule a C.A.R. outreach speaker for your next event and access presentations from previous outreaches.
A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.
Down Payment Resource Directory Infographics One Cool Thing Tax Reform One Sheets Fire InsuranceExplore and interact with the latest market statistics.
County Housing Market Summaries County Market Updates Market at a GlanceThis information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business.
CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.
From webinars to videos and podcasts to blogs, C.A.R. keeps you in the know.
Videos Webinars PodcastsC.A.R. publishes four magazine issues and various newsletters throughout the year.
Newsletters California Real Estate Magazine
Time to bring it home. Complete transactions and contracts electronically through zipForm®.
Realtor® Secure Transaction is your place to discover, access and master the essential tools for a modern, efficient and secure transaction.
Transaction management and forms software with all the must-have features, including current statewide contracts, local forms, and more.
Transaction Products Service Providers Forms Libraries Training and SupportFree advice to help you understand the form you're using with Forms Tutor® and identify which form you need for your transaction with Forms Advisor™
C.A.R. Standard Forms are developed by the C.A.R. Legal Department which gathers input from real estate professionals and attorneys to create user-friendly, comprehensive, and dependable forms.
Become certified as a Home Inspector or connect with a certified Inspectors and Transaction Coordinator.
Inspector Certification Program Transaction Coordinator DirectoryYour one-stop-source for exclusive offers, discounts, and free trials.
Everything you need for a successful property management & leasing business
A collection of educational and technology resources designed to help you achieve profitability and better prepare for your financial present and future.
Download the latest C.A.R. mobile apps, including CARmojis & Stickers, C.A.R., Legal Hotline, CA REALTOR® EXPO, and zipForm Mobile.
Practice tips for how to comply with the new broker compensation rules. Learn how to use forms, talk to clients, and meet your legal and other obligations.
Legal articles, many in question and answer format, are currently available on over 150 subjects in 50-plus categories.
Quick Guides (1-page articles) and PowerPoint presentations on key legal topics.
Wish you could catch up on California real estate law without having to read even more documents? Relax and watch a video as C.A.R.’s Legal Live Webinars bring you up-to-date on the hottest topics in real estate law.
While you’re driving to your next meeting, would like our attorneys to update you on how to best protect yourself and your clients? Subscribe to our Legal Matters Podcast, and we’ll bring the most critical information right to your device.
Need help on a legal issue? First, pick one of the topics.
The Legal Action Fund advocates the REALTOR® point of view and assists in lawsuits pivotal to the real estate industry. Learn more about how the Legal Action Fund supports you in your business.
Important industry cases, resources and information
Small Claims CourtCurrent legal developments, C.A.R. legal products and services.
Realegal®Explore the implications of the landmark Burnett v NAR antitrust lawsuit's outcome for REALTORS®, the industry, and your business.
Help, I need backup! Whether it's legal or financial help you need, C.A.R.'s got your back with these resources.
If you're a member looking to resolve a minor dispute or communication issue with another REALTOR®, a C.A.R. ombudsman may be able to help!
C.A.R. REALTOR® volunteers are specifically trained and are available to answer questions from other members about the Code of Ethics, and can provide information and limited counseling concerning its proper interpretation.
Your lifeline to the lending community formerly known as the Finance Helpline and Mortgage Rescue™. Find contacts and answers to all mortgage related questions, and problems that arise in your real estate transaction. Get assistance today!
Lending ResourcesNeed assistance on Transactions – zipForm Edition, purchasing a course, or other general membership questions? The Customer Contact Center is only a phone call away.
The C.A.R. Real Estate Mediation Center for Consumers has mediators available to assist buyers and sellers (as well as other parties to real estate transactions) in resolving their disputes.
Did you know that for zero dollars and zero cents, you can speak with an attorney about your transaction? If you don't believe us, check it out yourself.
We offer a wide array of real estate educational courses, certifications & designations in various formats.
Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.
Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors
Browse our class schedule to find when and where to take real estate courses.
Classes by Topic Online Bundles Education Management System Harassment Prevention CoursesPrepare to earn your real estate license with our online courses
Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd
The main Business Meetings page includes important links for Directors and Committee Members. The next regularly scheduled C.A.R. Business Meeting takes place April 29-May 2, 2024 in Sacramento.
Tentative ProgramCheck out NAR's upcoming meetings and conference schedule.
Learn how to schedule a C.A.R. outreach speaker for your next event and access presentations from previous outreaches.
View C.A.R's upcoming and past virtual events.
A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.
Prop 19 Down Payment Resource Directory Infographics One Cool Thing Tax Reform One Sheets Fire InsuranceExplore and interact with the latest market statistics.
Housing Market Summary County Market Updates Housing Perspective Market at a GlanceGot knowledge? All the info you need on California’s housing market, economy, and issues impacting the industry.
This information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business.
CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.
Frequently Asked Questions about the Tax Cuts and Jobs Act
From webinars to videos and podcasts to blogs, C.A.R. keeps you in the know.
Videos Webinars PodcastsC.A.R. publishes four magazine issues and various newsletters throughout the year.
Newsletters California Real Estate MagazineThe latest housing market forecast and projection to what lays ahead.
View the latest sales and price numbers. Find out where sales will be in upcoming months.
Your housing hub for market analysis, economic trends, and housing news.
Watch our C.A.R. economists provide updates on the latest housing market data and happenings... quickly!
Get a roundup of weekly economic and market news that matters to real estate and your business.
Gain insights through interactive dashboards and downloadable content.
Shareable Reports Interactive DashboardsCatch up with the latest outreaches and webinars by the Research and Economics team.
C.A.R. conducts survey research with members and consumers on a regular basis to get a better understanding of the housing market and the real estate industry.
You’ve gone pro! So here are guidelines about MLS rules and professional standards.
California Model MLS Rules, Issues Briefing Papers, and other articles and materials related to MLS policy.
Statewide MLS InitiativeLooking for information on how to file an interboard arbitration complaint? You've come to the right place! Find the rules, timeline and filing documents here.
Summaries and photos of California REALTORS® who violated the Code of Ethics and were disciplined with a fine, letter of reprimand, suspension, or expulsion.
The most recent edition of the Code of Ethics and Standards of Practice of the National Association of REALTORS® along with other important links to NAR information.
The California Professional Standards Reference Manual, Local Association Forms, NAR materials and other materials related to Code of Ethics enforcement and arbitration.
Resources for Hearings via Zoom Online Training for Professional Standards Volunteers Professional Standards Webinars Statewide Professional Standards Program Professional Standards Administrator Certification Professional Standards Train the TrainerAn industry that works together, thrives together. Participate in legislative advocacy as a C.A.R. member!
C.A.R. advocates for REALTOR® issues in Washington D.C., Sacramento and in city and county governments throughout California.
CREPAC, LCRC, IMPAC, ALF and the RAF comprise C.A.R.'s political fundraising arm.
REALTOR® Action FundUnlocking the California 2024 primaries
Learn how you can make a difference, by getting involved yourself or by passing along valuable information to your clients.
Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing.
The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts.
HAF plays an active role in addressing the ongoing housing affordability challenges facing California.
Make A DonationC.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.
California Wildfire ResourcesScholarships for California students planning to pursue a career in real estate.
Grants for California REALTORS® and residents pursuing real estate education.
Find out more information on key diversity and inclusion programs and projects available.
Fair Housing Latino Professionals Network C.A.R. Women's InitiativeNew to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
Rising StarAdding REALTOR® next to your name is cool. What comes with that title is even cooler. Check out your benefits.
Download and share the official 2024 C.A.R. Member Benefits Guide.
NAR Member Discounts C.A.R. Insurance ProductsAs a C.A.R. member you may have questions about your association and the industry. Find the answers here.
Member FAQs Glossary Service ProvidersC.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.
C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.
Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.
Meet the 2024 C.A.R. Leadership Team
C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.
Annual ReportThe CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.
C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.
News ReleasesC.A.R. and its subsidiaries are currently recruiting for the following job opportunities.
Partner With Us
Learn about advertising with C.A.R.
Whichever department you are looking to speak with, don't hesitate to reach out! We'd love to hear from you.
Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
Need help finding the right person? Try searching through our various rosters & directories.
Time to bring it home. Find zipForm®, transaction tools, and all the closing resources you'll need. Except for the champagne — that's on you.
Take your professional development up a few notches. Here you'll find educational materials, marketing tools, training videos, and more to keep you on top of your game.
We want you to feel like a champion every day. Find information on market data, government affairs, legislation, and trending industry issues.
We're here to support you in every way possible. Learn more about your discounts, benefits and how your C.A.R. membership can help you succeed.
The California Professional Standards Reference Manual, Local Association Forms, NAR materials and other materials related to Code of Ethics enforcement and arbitration.
Resources for Hearings via Zoom Online Training for Professional Standards Volunteers Professional Standards Webinars Statewide Professional Standards Program Professional Standards Administrator Certification Professional Standards Train-the-TrainerC.A.R. releases forward-looking forms. READ MORE
Course Description
This course presents the principles, strategies, and systems that can be implemented to help agents successfully start working in luxury real estate and help luxury homeowners sell their home faster and for more money. Gain advanced techniques for helping luxury homeowners sell their homes and “stand out” from the competition.
You will understand why personality traits are vital for lead conversion and negotiating with today’s consumers. Learn common marketing mistakes that are made while marketing and negotiating on a seller’s behalf that can harm clients and customers. Discover the techniques to have a potential client presold on your marketing BEFORE meeting with them.
Registration:
Your Certificate:
After all requirements have been met (see below), the following day participants will be automatically awarded a certificate and logo for marketing purposes. These will be sent to the email attached to their www.OnlineEd.com profile. Once certified, students may add the certification logo to business cards, websites, email signatures, blogs, promotional materials, and more.
Requirements:
To earn your certificate you must complete the course and exam with a passing score.
All C.A.R. Education certifications expire 2 years from the date they were awarded and anyone who wishes to renew must retake the course. The courses are updated regularly so that new information is available to new and returning agents and members.
How you benefit from taking this course:
You will learn:
Who Should Take this Course:
Real estate professionals seeking a expand into luxury properties.
Instructor:
Michael LaFido
Luxury Property Marketing Certification - Online Anytime
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